Case Study  ยท  Surfaces & Stone

MSI Surfaces

A partnership since 2008. How Push AI Marketing rebuilt a dated 1990s website into North America’s premier digital surfaces resource — and drove eighteen years of compounding traffic, ranking, and revenue growth.

4,031%
Growth in monthly sessions
5.39M
Organic visits in 2025
$2.75B
Total sales in 2026
The Challenge

From a 1990s site to a
national resource

MSI set out to become the premier surfaces resource for retailers nationwide — and a destination of information and inspiration for homeowners.

The problem was their website. Built in the early 1990s, it was aesthetically dated, hard to navigate, and didn’t reflect the quality of their products. We knew the surest path to both immediate and long-term success was a beautiful website that was equally user-friendly and SEO-optimized.

53.27%
Increase in traffic in the very first year — 2012 compared to 2011.
The Build

A modern flagship

The site we built became the foundation everything else grew from — and we’ve refined it ever since. Fast, easy to navigate, and engineered to rank.

The MSI Surfaces website homepage
msisurfaces.com — today
The Solution

Since 2011, an
expanding partnership

We’ve continually expanded the work we manage for MSI across every channel that drives surfaces demand:

๐Ÿ’ป

Web Design & Development

A fast, SEO-ready flagship site.

๐Ÿ’ฌ

Social Media Marketing

Always-on brand presence.

๐Ÿ”

Search Engine Optimization

Compounding organic visibility.

๐Ÿ’ฒ

Pay-Per-Click

Lower cost, higher-intent clicks.

๐Ÿ“ฑ

Mobile Marketing

Built for how shoppers browse.

๐Ÿ–ผ๏ธ

Display & Remarketing

Staying in front of buyers.

๐ŸŽฏ

Landing Page Optimization

Turning traffic into action.

โœ‰๏ธ

Email Marketing

Nurturing the funnel.

โœ๏ธ

Content Marketing

Information & inspiration.

๐Ÿงฒ

Inbound Marketing

Pulling demand to MSI.

โ–ถ๏ธ

Video Marketing

Product stories that convert.

๐Ÿ“Š

Web Analytics

Decisions grounded in data.

“Over the last 18 years we’ve dramatically expanded our marketing efforts with Push AI Marketing because they have proven to be successful time and time again — and always seem to know what the right next step is.”
— MSI Surfaces
The Results  ยท  2008–2026

Eighteen years of
compounding growth

4,031%
Increase in monthly sessions โ€” from 30,549/mo in 2011 to an average of 1.26M/mo in 2026.
5.39M
Organic visits in 2025, grown from just 276,000 organic visits in 2012.
337%
More clicks from PPC, with cost-per-click cut from $0.60 to $0.15.
$2.75B
Total sales in 2026.
469
Keywords ranking on the first page of Google.
50
Retail locations across the United States and Canada.
436,000
Monthly average conversions in 2026.

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